Unsubscribe link is not mandatory but is among the primary best practices of cold emails. It avoids spam reports from prospects. It also ensures your cold email campaigns are CAN-SPAM Act and GDPR compliant.
Here's how you can control the unsubscribe settings at organization-level:
- Go to Settings > Organizations > Email Unsubscribe Url
- You can include your unsubscribe URL that asks for confirmation
Two-click Unsubscribe (Recommended)
When your prospects click on the "Unsubscribe" link, they'll have to confirm the action. While it adds a little friction, it also reduces the chances of spam filters unsubscribing prospects.
How can you include unsubscribe links in all emails?
- Go to Settings > Organization > Unsubscribe Options
- When you turn on the toggle for Unsubscribe Options, your unsubscribe link will be added at the end of all the emails.