A/B Test - Email Template

Test two or more templates to determine which is better.
Written by Upscale
Updated 1 year ago

Want to A/B test two or more email templates to find which one is performing better for you? Upscale makes it super easy for you. Follow these simple steps:

  • Create different templates for the same step by clicking the add template tab under the step.

  • Perform tasks for some prospects to get template performance data. Our system automatically distributes the prospects uniformly between active templates when tasks are created via a sequence.
  • After testing all your template variants on Upscale, you can decide which one is the most effective for your sales strategy. 
  • You can deactivate a template by clicking on the toggle against that template. 


  • You can delete the variant template anytime by clicking on the delete icon.

Don't just rely on intuition, get quality insights and make a conscious decision!

Related Articles 

  1. Assign prospects to sequence
  2. Create a new sequence from scratch
  3. Edit, clone, delete, and manage sequence steps
  4. Add email template to a sequence step
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